June 20, 2018

Icelandic Glacial™ Releases Highly Anticipated Line of Flavored Sparkling Waters

Premium Water Brand Debuts Three New Sparkling Flavors

Los Angeles, CA (June 20, 2018) – Premium water brand, Icelandic Glacial™, officially announced today the launch of a new line of flavored sparkling waters. Already known for its exceptional purity and taste, Icelandic Glacial has perfectly coupled crisp carbonation with three refreshingly light natural flavors.

Crafted with all-natural ingredients, the sparkling flavors include Tahitian Lime, a perfect balance of zesty and sweet; Sicilian Lemon, a classic citrus tang with a hint of sweetness; and Elderflower, a delicate floral taste, perfect on its own or as a hydrating yet flavorful cocktail mixer.

Bottled at the legendary Ölfus Spring in Iceland, the new line of flavored sparkling waters is sustainably sourced and naturally filtered by the fields of untouched lava rock it flows over, without anything but festive fizz and refreshing natural flavors added.

“This is an exciting brand extension for Icelandic Glacial,” said Jon OIafsson, Chairman & Co-Founder of Icelandic Glacial. “This brings us one step closer to fulfill all of our consumer’s hydration needs under the Icelandic Glacial brand.”

Elderflower, Tahitian Lime, and Sicilian Lemon are now available at many fine retailers such as Dierbergs, Fareway, Hy-Vee, Piggly Wiggly, Publix, and Woodmans. The flavored sparkling waters are also available online through Amazon.com and IcelandicGlacial.com.

“We have been astounded by the amazing response from both our consumers and retail partners,” commented Reza Mirza, CEO of Icelandic Glacial. “We actually had one of our buyers tell us this is the best lime flavored sparkling water he’s ever had.”

Icelandic Glacial is currently available in over 24 countries worldwide. As the world’s first certified carbon neutral bottled water brand, Icelandic Glacial maintains a commitment to using 100% natural green energy to fuel its production in addition to using fully recyclable packaging and sustainable shipping methods.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

Press Contact

Sheldon Bachan

sheldon@co-opagency.com

310.734.7834

 

May 16, 2018

Variety Partners with Icelandic Glacial Water

Variety has announced a partnership with Icelandic Glacial, the super-premium natural spring water brand known for its eco-friendly business practices from Iceland, that will transpire on more than 40 of Variety’s celebrity-driven events and thought leadership summits over the next 12 months. Icelandic Glacial is the official water partner of Variety’s Live Media business.

Read the full release on Variety

May 10, 2018

Icelandic Glacial™ Partners with The Rolling Stones to Reduce Carbon Footprint of European Tour

Los Angeles, CA (May 10, 2018)- Icelandic Glacial™ announced today a partnership with The Rolling Stones to lessen the carbon footprint of the band’s upcoming “No Filter” tour, which kicks off in Dublin on May 17th. The premium water brand will ensure recycling programs are in place at each leg of the European tour and will provide its certified carbon neutral water for the band and crew to help them remain eco-friendly every step of the way.

Icelandic Glacial has long been a pioneer in sustainable business practices; it was the world’s first bottled water to be certified as Carbon Neutral for both product and operation. 

“We’re very happy to team up with The Rolling Stones to support their efforts to make their tour more environmentally friendly,” commented Jón Ólafsson, Chairman and Co-Founder of Icelandic Glacial. “Our company prides itself on a commitment to remain carbon neutral, and we’re happy to work with others who feel the same way about lowering their carbon footprint.”

The 14-stop tour will make its way across Europe with shows in London, Dublin, Berlin, and Prague, culminating in a final stop in Warsaw on July 8th.

For additional information, press materials, and product samples, please contact John Filizzola at john@co-opagency.com.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

February 28, 2018

Icelandic Glacial™ Teams Up with Coca-Cola European Partners for Distribution in Iceland

Partnership Will Expand the Brand’s Domestic Footprint in Home Base

Reykjavík,  February 28Preth 2018  – Premium water brand, Icelandic Glacial™, announced today that it has partnered with Coca-Cola European Partners Iceland to expand the brand’s distribution footprint throughout the Icelandic market. Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler by revenue and will distribute and sell Icelandic Glacial´s portfolio in the Icelandic region along with current portfolio of beverages.

 

Icelandic Glacial’s naturally alkaline spring water is sourced and bottled locally at Iceland’s Ölfus Spring. The water is exceptionally pure, being naturally filtered by the lava rock through which it flows. Nothing is added or taken away.

“We’re very excited to be working with CCEP,” says Icelandic Glacial Chairman and Co-Founder, Jon Olafsson. “We’ve made significant efforts to grow the Icelandic Glacial brand globally and are pleased to now be able to expand our reach at our home base.”

“With the growing number of tourists in Iceland, we see a huge opportunity to add premium spring water to our portfolio to better serve our customers and be better equipped to offer solutions to consumers, especially in HORECA and tourist outlets,” says Carlos Cruz, Country Director of Coca-Cola European Partners in Iceland.  “Also, we are proud to list a carbon neutral brand in our portfolio which supports our ‘This is Forward’ sustainability strategy extremely well.”

Icelandic Glacial is currently available in 24 countries worldwide. As the world’s first certified carbon neutral bottled water brand, Icelandic Glacial maintains a commitment to using 100% natural green energy to fuel its production in addition to using fully recyclable packaging and sustainable shipping methods.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About Coca-Cola European Partners

Coca-Cola European Partners is a leading consumer packaged goods company in Europe, producing, distributing and marketing an extensive range of non-alcoholic ready-to-drink beverages and is the world’s largest independent Coca-Cola bottler based on net sales. Coca-Cola European Partners serves a consumer population of over 300 million across Western Europe, including Andorra, Belgium, continental France, Germany, Great Britain, Iceland, Luxembourg, Monaco, the Netherlands, Norway, Portugal, Spain and Sweden. The company is listed on Euronext Amsterdam, the New York Stock Exchange, Euronext London and on the Spanish stock exchanges, and trades under the symbol CCE. For more information about Coca-Cola European Partners, please visit www.ccep.com and follow CCEP on Twitter at @CocaColaEP.    

 

Press Contact

John Filizzola

john@co-opagency.com

310.734.7834

 

Stefán Magnússon

stefan@ccep.is

+354 660 2515

 

 

February 26, 2018

Icelandic Glacial Teams Up with Singing for Superheroes, Superbowl Champion DeMarcus Ware and Snoop Dogg to Raise Awareness for ADHD

Like music to our ears and taste buds, Icelandic Glacial makes a cameo in the Singing For Superheroes music video “They Don’t Know” featuring DeMarcus Ware and Snoop Dogg. Check out the video, created to help raise awareness for and inspire children with ADHD.

 

November 01, 2017

BEVNET: Icelandic Glacial Partners With Golden West To Build New Beverage Brands

Icelandic Water Holdings, the parent company of premium water brand Icelandic Glacial, has entered into a partnership with Golden West Food Group Inc. to collaborate on marketing, sales and distribution for the latter’s two beverage brands, Bowery Coffee Co. and the forthcoming KÖE Kombucha.

The deal, which was finalized two weeks ago, is the first step in turning Icelandic Glacial into a multi-brand global beverage company, according to CEO Reza Mirza. The agreement does not include any investment in Golden West.

“This is a perfect marriage because Golden West’s expertise is in the food business, and our expertise is in the beverage business,” said Mirza, whose previous industry experience includes roles as president and CEO of Activate Drinks and as senior marketing manager at Nestlé Waters. “When you combine them both, I’m very excited about this relationship.”

Mirza explained that Icelandic had been looking for a cold brew coffee brand that was both shelf-stable and free from artificial ingredients and additives. While discussing the category with Mirza, a friend recommended that he speak with Josh Solovy, president of Golden West, about one of the company’s portfolio brands, Bowery Coffee Co. Based in Los Angeles, Bowery launched a five-flavor line of ready-to-drink cold brew coffee drinks in 10.5 oz. glass bottles last year. The products are currently available in select regions of Target and Safeway stores.

In Q1 2018, the brand will launch a new five-SKU line of canned, shelf-stable cold brew products in 8 oz. slim cans. Aside from a dairy-free black variety, four flavors — Original, Tahitian Vanilla, Mocha and Toasted Caramel — will contain milk.

“When we started interacting with Josh [Solovy] and Erik [Litmanovich], we found that we were all on the same page,” Mirza said. “We have the same vision, we know what it takes and we just clicked.”

The other Golden West beverage brand — a shelf-stable, organic canned kombucha line called KÖE — was not initially targeted as part of the deal, but Mirza said he was convinced to get involved after being impressed by the product’s positioning, both from a taste profile and a merchandising perspective. The five-SKU line — available in Lemon Ginger, Raspberry Lemon, Blueberry Ginger, Mango and Dragon Berry flavors — contains 5-10 percent fruit juice, depending on variety, and 20g of sugar. The products are presented as “less vinegar forward,” according to a brand representative at Golden West’s booth at the National Association of Convenience Stores 2017 show, held last month in Chicago.

“I said that if I can drink it, then instead of going after the hardcore kombucha user, which is only at 4 percent household penetration, why don’t we position it as a healthy alternative to sodas that tastes good and is good for your stomach?” Mirza said. “Again, this is my experience at Nestlé — when you see what’s really growing in the portfolio, it’s the S. Pellegrino in cans. This has 125 calories, 20g of sugar, it tastes good and is healthier than having a soda.”

Mirza said that although the agreement with Golden West is technically focused on sales, marketing and distribution, the partnership is “based on how do we build value and how do we build these brands together,” noting that he has been working on operational issues, finding co-packers and creating an overall go-to-market strategy for both KÖE and Bowery.

Distribution may be one of the most important long-term impacts of the deal; Icelandic Glacial is distributed through the Anheuser-Busch InBev (A-B) network, leading to speculation that both KÖE and Bowery could be integrated into the A-B system. Mirza noted that he the company was “very happy” with its partners at the beer conglomerate, which owns nearly 20 percent of Icelandic Glacial, and that its first option is always to work with existing distribution partners. However, nothing has yet been confirmed.

“Naturally, we have informed A-B that we are bringing these products in, but right now nothing has been finalized,” he said. “These are things that we will be working out in the next couple of weeks.”

Mirza added that each brand will have a specialized go-to-market plan, identifying Bowery’s cold brew products as having mainstream appeal while KÖE could potentially fill the void for shelf-stable kombucha in the natural channel. Both lines are being prepared for Q1 2018 launch.

Jared Smith, VP of sales for Stratus Group, the beverage division of Golden West, told BevNET that the company is planning to tap its innovation pipeline for both Bowery and KÖE next year. He explained that four to six additional flavors for KÖE are already fully developed, while Bowery will introduce a full line of dairy-free cold brew coffees in the same flavors as the aforementioned milk-based line. He also noted that Copper Cup Ginger Beer, a premium ginger beer packaged in 12 oz. slim cans, was also included in Golden West’s deal with Icelandic Glacial, and should launch in summer or fall of 2018.

Smith added that, although only KÖE, Bowery and Copper Cup are part of the initial partnership, Golden West would look to continue its relationship with Icelandic Glacial as further opportunities for collaboration present themselves.

“Anything we develop going forward, they are going to get first option,” he said. “We don’t want to overplan or overextend ourselves either. But we are not looking for other partners.”

Even with the new additions to the Icelandic Glacial portfolio, Mirza said that the premium naturally alkaline water line would remain the “engine” driving towards the goal of becoming a multi-brand beverage company. After launching a sparkling line in glass bottles earlier this year, Icelandic Glacial will debut flavored SKUs for the line, as well as a plastic bottle format, in 2018.

With three brands under the Icelandic Glacial umbrella, Mirza said that further expansion would only come after the existing products have been properly grown and developed.

“The business model is proven and we are expanding our sales team to grow all these brands,” he said. “For the next two years, we are going to have our hands full.”

Read the full article here.

October 12, 2017

Ben Stiller, Cher, and Icelandic Glacial™ Team Up to Provide Bottled Water for the People of Puerto Rico and U.S. Virgin Islands

Water Donation to Arrive in October

October 13, 2017 – Los Angeles, CA – Icelandic Glacial™, Ben Stiller’s Stiller Foundation and Cher today announced their partnership and plan to donate over 600,000 bottles of water to people across Puerto Rico and the U.S. Virgin Islands in response to the catastrophic hurricanes. Over 500,000 bottles are reaching Puerto Rico with the help of Save the Children. The donated water should begin to arrive within the coming weeks.

“This tragedy has had a devastating impact on the communities, and water is one of the most basic needs to get everyone back on their feet,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial.

 Added CEO Reza Mirza, “With the assistance of Ben and Cher and the incredible reach of their voices, we hope that our water will not only reach the families in need, but also raise awareness for continued support from around the country.”

This is not the first time Icelandic Glacial and Cher have teamed up to be first responders to a national crisis; the two made headlines in January of 2016 for sending water to the people of Flint, Michigan after the poisoning of local water. As one of the first high-profile people to speak out against the crisis, Cher had initially reached out to her friend and Icelandic Glacial investor Brad Horwitz, who was able to also connect her with the brand. He made a similar introduction for Stiller and his charity, The Stiller Foundation, when they were looking for ways to help the people affected by the disaster. Icelandic Glacial had previously been one of the first major companies on the scene to donate water to Haiti relief in 2010 and to Canada’s McMurray fire disaster in May of 2016.

“These two catastrophic hurricanes have devastated Puerto Rico and the U.S. Virgin Islands, forcing families there to rely on the support from people around the world,” said Stiller. “I am partnering with Cher and Icelandic Glacial to provide some fundamental emergency relief as residents work toward rebuilding their communities.”

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

Press Contact

John Filizzola

john@co-opagency.com

310.734.7834

August 29, 2017

Icelandic Glacial™ Tapped as Official Water for the Rolling Stones’ No Filter Tour

Premium Water Brand Also Launches Contest for U.S. Fans to Attend Paris Show

 

Los Angeles, CA (August 29, 2017)- Icelandic Glacial™ today announced a partnership with legendary rock band, The Rolling Stones, to be the official water for their No Filter Tour in Europe this fall, providing water for the band and their crew of over 75 people. Additionally, the premium, naturally-alkaline spring water brand will have a coinciding contest to send one lucky fan and friend from the U.S. to the October 22 show in Paris where they will have VIP tickets which include a meet and greet with the band.

This marks the second time Icelandic Glacial has partnered with the super group, after previously providing water for the band, their set-up crew, and concert-goers at a free concert in Havana, Cuba, in March of 2016. The concert was a charity event where instruments from some of the world’s top music retail suppliers were provided to aspiring Cuban musical artists most in need.

“We are excited to partner once again with our friends, The Rolling Stones, to keep them hydrated during their tour,” commented Jón Ólafsson, Chairman and Co-Founder of Icelandic Glacial. “Our most recent campaign highlighted the ‘Pure Authenticity’ of Icelandic Glacial, and I can’t think of any other group that is more purely and authentically true to themselves.”

Commencing on September 9th in Hamburg, Germany and wrapping up on October 25th in the Paris suburb of Nanterre, France, the No Filter Tour will consist of fourteen performances in nine different countries. The lucky contest winner and a guest will receive round-trip flights, a three-night hotel stay, a meet-and-greet with the band, and premium seats tickets to one of the No Filter Tour’s final performances. Additionally, the winner will receive a free year’s supply of Icelandic Glacial. Details of how to enter are available at IcelandicGlacial.com/RollingStones.

“We are excited to reteam with The Rolling Stones in a larger capacity and are thrilled that, because of this partnership, Icelandic Glacial fans will have the chance at a once in a lifetime experience,” said Reza Mirza, CEO of Icelandic Glacial.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

Press contact for Icelandic Glacial:

John Filizzola

john@co-opagency.com

310.734.7834

August 01, 2017

Icelandic Glacial™ Announces Expanded Distribution in Canada

Premium Water Brand to Increase  Availability Across All Channels

REYKJAVIK, ICELAND (August 1, 2017) – Naturally-alkaline, premium spring water brand, Icelandic Glacial™, today announced a huge expansion in distribution across all channels in Canada. The expansion not only adds new retailers, hotels, and restaurants, but also expands upon preexisting accounts to make Icelandic Glacial more readily available to Canadian consumers.

To date, retailers that carry Icelandic Glacial across the country include Walmart, Whole Foods, Loblaws, Bulk Barn, Giant Tiger, Sobeys, and Costco Business Centre. Additionally, consumers can now enjoy the pristine spring water at Gibby’s Steakhouse, Moishe’s Steakhouse, and La Queue de Cheval Steakhouse, all located in Montreal.

“Together with Unique Foods Canada, who has been an incredible partner, we are thrilled to have increased our footprint in the Canadian market, making Icelandic Glacial widely available throughout the country,” said Jon Olafsson, Chairman & Co-Founder of Icelandic Glacial.

“We are extremely excited to widen availability for our loyal Canadian consumers,” said CEO Reza Mirza. “The increased distribution is part of a long-term trend marking Icelandic Glacial’s growth throughout North America and beyond.”

In addition to the signature spring water in PET bottles, Icelandic Glacial introduced both still and sparkling water in glass bottles just last year, with Canada being one of the first countries to distribute.

“It was easy making the decision to take such a high quality, pristine brand,” commented Jon Silver, President of Unique Foods. “Customers love the taste and quality of the water, the packaging is second to none, and being certified Carbon Neutral for both product and operation puts them miles ahead.”

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About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About Unique Foods (Canada), Inc.

Unique Foods is one of very few companies in North America with a business model that facilitates  comprehensive market coverage, while maintaining control of all the key components required to manage brands effectively. Using a hybrid structure including a network of sub-distributors and wholesalers, combined with strategically positioned warehouse locations, enables us to get product to any retailer in Canada within 48 hours accurately and cost efficiently.

With our warehousing arrangements strategically located, and our portfolio, and hybrid distribution network, we are able to:

  • Move product across Canada, only shipping full loads to each of our warehouses.
  • Ship to all major retailer wholesaler warehouses in a timely and cost effective manner.
  • Utilize sub-distributors to cover independents.
  • Use a credit-rebill system to service any major accounts not close to our warehouses.(i.e. Mainland Maritimes, Vancouver Island).
  • Optimize our pick up arrangements with all divisions of Sobey’s in Atlantic Canada.

 

 

July 19, 2017

BEVERAGE DAILY: Icelandic Glacial Enters China’s Premium Bottled Water Segment

Premium alkaline water brand, Icelandic Glacial, has partnered with international trading firm Golden Field to expand distribution to China. 

Read the article here.

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